If your new year’s resolution is to have the best plumbing website design for your business, it pays to create one that looks great and is easy for people to use.
With this in mind, we’ve put together a list of the top six trends to look out for in the year ahead.
1. The best plumbing website designs load super fast
Have you ever visited a website only to get frustrated because the pages and images take too long to load? We feel your pain.
Here’s a scary statistic: website conversion rates drop by an average of 4.42% with each additional second of load time. This means that the slower your website, the less likely people are to use your services.
Not only this, but a slow-loading site can mean a high bounce rate, which can negatively affect your search engine rankings.
The good news is that there are things you can do to boost the speediness of your site. Compressing high-res photos and images and ensuring your website is optimised for mobile are great starting points.
A company who specialises in digital marketing for trades can make tweaks behind the scenes to ensure your website is firing on all cylinders and ensure your website is optimised for the best digital marketing for your plumbing business!
2. Keep it simple and accessible
Fifteen million people in the UK have a disability – that’s nearly one in four.
Making your website accessible means people that have disabilities, whether that’s a sensory, physical, or learning impairment, can find the information they need.
The added bonus of making your website accessible is that everyone can benefit. A simple and streamlined space makes it easier for people to access your site on mobile, as well as those in areas with shaky broadband connections.
Some simple ways you can make your site accessible to all include:
- Keeping your language easy to understand and avoiding jargon
- Adding descriptive tags (also known as ‘alt text’) to any images you use
- Using high-contrast colours so everyone can view your content
3. Make your ‘hero’ strong and bold
We don’t just mean Spiderman or Batman when we refer to a hero! In website terminology, a hero is the large banner at the top of a website page.
A hero is great as it tells prospective customers more about your business and gives you a fantastic opportunity to reinforce your brand by using your logo and company colours.
While a hero can include imagery, one of the best plumbing website trends for 2023 is to make your hero banner bold and straightforward. Keep the elaborate photos to a minimum and focus on text and a background image that contrasts well. Ensuring your hero text is selectable means that search engines like Google can read it too, giving you a great plumbing SEO boost!
4. Don’t be afraid to go dark
In 2016, Twitter rolled out a brand new feature on its mobile app – dark mode. This nifty tweak gave users the option to change the colour of the app from black text on a white background to white text on a black background.
Seven years later… pretty much every app offers dark mode as an option!
So why should you consider ‘dark mode’ for your website? Not only does it look slick, but it can also help reduce eye strain and even help smartphone batteries last longer.
If you’re looking to adopt a trend for your plumbing website going into 2023, giving customers a choice to ‘go dark’ is a great way to improve site usability.
5. Use white space to your advantage
In the past, it was fashionable to cram as much content onto a website as humanly possible, to give visitors all the information they needed to make a buying decision. We’re sure if you’re of a certain age, you’ll remember sites like the Million Dollar Homepage, where every inch of online space was used!
However, as time has moved on, so have attitudes to spacing on websites. In 2023, the trend best plumbing websites utilise white space to your advantage. This means having plenty of space between text, images, and content blocks to give prospective customers an opportunity to rest their eyes and take content in.
Effective use of white space makes it up to 20% easier to understand information, meaning customers are more likely to understand who you are and what you do. So say goodbye to walls of text on your website and hello to well-spaced content!
6. Look at the mobile-friendliness of your site
Like a little black dress or a pair of trusty jeans, some trends never go out of style!
Ensuring your website is mobile-friendly is one of the best things you can do to ensure your site ranks well in the search engines and is easy to use.
Nearly 60% of website traffic now comes from mobile devices. After all, if someone has a plumbing emergency like a broken pipe or a damaged boiler, they’re not going to run upstairs and wait for their laptop to boot up!
Want to see if your current website is mobile-friendly? Pop the URL into Google’s mobile-friendly test tool, and you’ll get a list of recommendations to make your site smartphone-savvy.
get the best plumbing website trends for 2023!
There’s a lot to think about when creating a new plumbing website or considering a redesign. If you want to save time, create a site that your prospective customers will love and increase your plumbing leads, why not get a digital marketing agency like Commercio Digital to build your trades website for you?
We specialise in developing websites for tradespeople, meaning you get a bespoke website that will bring you new leads and more work in 2023 and beyond.
Why not check out some of our latest designs, like Hertfordshire Premier Plumbing and Heating?
Get in touch with us today and see how we can help you get found online.