How do I do SEO for Plasterers


How do I start SEO for my plastering website?

Getting started on SEO for your plastering website is essential to ranking well on search engines. Here we take an in-depth look at on-page for your plastering business.

No idea what SEO even is? Don’t fret, our SEO for trades blogs covers all the basics first.

Time to start adding multiple plasterers SEO keywords onto your website to help it show up on google? Well, not exactly.

Step 1. Identify the page intent

Each web page should to clearly outline its intent in relation to your plastering service, the last thing you want to do is add a bunch of mixed content onto the page – you’ll confuse google, and probably your customers, to what your business is.

Think about where you want your customers to land once they have searched for a certain keyword, for example:

1.1 - Homepage

Your homepage is an overview of your service, so think about your primary offer

“Drywall & Plastering”
“Plastering Services in Surrey”
“External Rendering”

These are all great keywords to describe intent for your homepage, your customers are intending to find a service based business.

1.2 - Plastering Service Pages

Having individual pages for your plastering services will capture any customers looking for each of those services specifically, for example:

“Plaster Board Installation”
“Exterior Plastering”

A common mistake is only having one service page with a list of your services – for search engines, this isn’t clear enough.

1.3 - Plastering blogs & Guides

Blogs & guides are usually written to answer a question or to find a solution.

“How to plaster over a hole”
“How quickly can I paint after plastering a wall”

All great blog or guide content should cover the answer or provide a solution for the reader, but also bring them to your website where they can find your plastering services to assist. Having a section below each blog or guide displaying your plastering services would also be a good idea.

Step 2. Find some good plasteres SEO keywords.

Is your plastering website new? Aim for the plastering SEO keywords which have lower search results. These plasterers SEO keywords are less competitive, so you’re more likely to achieve a higher ranking for those keywords quickly – therefore achieving a higher position on search results.

Has your plastering website been around for a while? Check which keywords you already rank for on Semrush, decide if they’re correct for your business and take advantage.

Your website authority could mean you’ll be more successful aiming for higher ranking plasterers seo keywords – good news, more organic traffic!

Plasterers SEO keyword research alongside a content plan should be completed regardless of your websites timeline. Just remember, it’s easier to do it right from the start. 

2.1 - What tools will help me find Plastering SEO Keywords?

Semrush is a free SEO tool which allows you to find commonly searched keywords for your website and its volumetric data. “Plasterers near me” gets an estimated 110,000 searches per month in the UK! You can also use it to improve your plastering SEO on your current website.

SEMrush SEO for plasterers services keyword research tool

Surfer is a free google chrome plugin which gives an estimated search result for search terms while just using google itself, magic! They also display an estimated average cost for PPC.

Surfer keyword research estimator for plasterers seo content research

2.2 - Plastering SEO Location, Location, Location

Kirsty & Phil are not going to help you here. Identify some specific plasteres seo keyword locations, in-line with the page intent to help your customers find you and your services.

“Plasterers” has over 74,000 searches per month and the competition is huge! A new website is very unlikely to show up for this keyword anytime soon! Based in London? “Plasterer in London” has 480 searches per month – perfect. You can always add more pages to your website aiming for more local areas. 

2.3 - Niche your Plasterers SEO keywords!

So you’re a plasterer, but what else do you offer outside the typical scope of a plasterer, do you offer drylining? Do you plaster high ceilings? Plasterboard fitting? Targeting these additional services with your keywords will mean you potentially have less competition and maximise your search rankings!

This is where SEO really excels and will ensure you’re doing the most plastering SEO for your website.

3. Quick tips for your plastering SEO

Digital marketing for trades is a competitive space and having a website is a great place to show customers your plastering services. To grow and elevate your business means capturing more customers, ranking on page 1 will ensure you’re at least considered with the rest when it comes to your plastering services.

Plasterers SEO is only one piece of the puzzle when it comes to optimising your website, and it wont fix a messy website, commercio digital offer box fresh trade website designs and can redesign your current website to get it set up for your plastering seo. 

Quiz – Which keyword have I intended this blog to rank for?

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