How Do I Do SEO for Electricians


How do I start SEO for my Electrical website?

Getting started on SEO for your electrical website is essential to ranking well on search engines. Here we take an in-depth look at on-page for your electrical business.

No idea what SEO even is? Don’t fret, our SEO for trades blogs covers all the basics first.

Here’s our easy 3 step guide to help you with your on-page electrical SEO.

Step 1. Identify the page intent

Each web page should to clearly outline its intent in relation to your electrical service, the last thing you want to do is add a bunch of mixed content onto the page – you’ll confuse google, and probably your customers, to what your business is.

Think about where you want your customers to land once they have searched for a certain keyword, for example:

1.1 - Homepage

Your homepage is an overview of your service, so think about your primary offer

“PAT Service”
“Electrical Services in Kent”
“Electricians in Kent”.

These are all great keywords to describe intent for your homepage, your customers are intending to find a service based business.

1.2 - Electrical Service Pages

Having individual pages for your electrical services will capture any customers looking for each of those services specifically, for example:

“consumer unit installation”
“home re-wire”
“outdoor lighting “

A common mistake is only having one service page with a list of your services – for search engines, this isn’t clear enough.

1.3 - Electrical blogs & Guides

Blogs & guides are usually written to answer a question or to find a solution.

“How to change a plug fuse”
“When should I update my fuse box”

All great blog or guide content should cover the answer or provide a solution for the reader, but also bring them to your website where they can find your electrical services to assist. Having a section below each blog or guide displaying your electrical services would also be a good idea.

Step 2. Find some good Electrical SEO keywords.

Is your electrical website new? Aim for the electricians SEO keywords which have lower search results. These electricians SEO keywords are less competitive, so you’re more likely to achieve a higher ranking for those keywords quickly – therefore achieving a higher position on search results.

Has your electrical website been around for a while? Check which keywords you already rank for on Semrush, decide if they’re correct for your business and take advantage.

Your website authority could mean you’ll be more successful aiming for higher ranking electricians seo keywords – good news, more organic traffic!

Electricians SEO keyword research alongside a content plan should be completed regardless of your websites timeline. Just remember, it’s easier to do it right from the start. 

2.1 - What tools will help me find electrical SEO Keywords?

Semrush is a free SEO tool which allows you to find commonly searched keywords for your website and its volumetric data. “electrician near me” gets an estimated 60,000 searches per month in the UK! You can also use it to improve your electricians SEO on your current website.

Surfer is a free google chrome plugin which gives an estimated search result for search terms while just using google itself, magic! They also display an estimated average cost for PPC.

Surfer keyword research estimator for electricians seo content research

2.2 - Electrical SEO Location, Location, Location

Kirsty & Phil are not going to help you here. Identify some specific electricians seo keyword locations, in-line with the page intent to help your customers find you and your services.

electricians in London” has over 3,000 searches per month and the competition is huge! A new website is very unlikely to show up for this keyword anytime soon! Based in west London? “electricians in Kensington” has 140 searches per month – perfect. You can always add more pages to your website aiming for more local areas. 

2.3 - Niche your Electrical SEO keywords!

So you’re a electrician, but what else do you offer outside the typical scope of a electrician, 1st and 2nd fix site work? Do you offer consumer unit installation? Targeting these additional services with your keywords will mean you potentially have less competition and maximise your search rankings!

This is where SEO really excels and will ensure you’re doing the most electricians SEO for your website.

3. Quick tips for your Electrical SEO

Google search results is a competitive space and having a website is a great place to show customers your electrical services. To grow and elevate your business means capturing more customers, ranking on page 1 will ensure you’re at least considered with the rest when it comes to your electrical services.

Electricians SEO is only one piece of the puzzle when it comes to optimising your website, and it wont fix a messy website, commercio digital offer box fresh trade website designs and can redesign your current website to get it set up for your electricians seo. 

Quiz – Which keyword have I intended this blog to rank for?

Wickes Ad (1512 × 3500 px) (2)

Take a look at our digital marketing for trade services and construction professionals to see what we can do to boost your online presence.


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