How do I start SEO for my construction website?
Getting started on SEO for your construction website is essential to ranking well on search engines. Here we take an in-depth look at on-page for your construction business.
No idea what SEO even is? Don’t fret, our SEO for trades blogs covers all the basics first.
Here’s our easy 3 step guide to help you with your on-page construction company SEO.
Step 1. Identify the page intent
Each web page should to clearly outline its intent in relation to your construction service, the last thing you want to do is add a bunch of mixed content onto the page – you’ll confuse google, and probably your customers, to what your business is.
Think about where you want your customers to land once they have searched for a certain keyword, for example:
1.1 - Homepage
Your homepage is an overview of your service, so think about your primary offer
“Construction Company Croydon”.
These are all great keywords to describe intent for your homepage, your customers are intending to find a service based business.
1.2 - Construction Service Pages
Having individual pages for your construction services will capture any customers looking for each of those services specifically, for example:
“Flat roof service”
“Kitchen design and installation”
A common mistake is only having one service page with a list of your services – for search engines, this isn’t clear enough.
1.3 - Construction blogs & Guides
Blogs & guides are usually written to answer a question or to find a solution.
“How to design a new room”
“How to build a conservatory”
All great blog or guide content should cover the answer or provide a solution for the reader, but also bring them to your website where they can find your construction services to assist. Having a section below each blog or guide displaying your construction services would also be a good idea.
Step 2. Find some good Construction Company SEO keywords.
Is your construction website new? Aim for the construction company SEO keywords which have lower search results. These construction SEO keywords are less competitive, so you’re more likely to achieve a higher ranking for those keywords quickly – therefore achieving a higher position on search results.
Has your construction website been around for a while? Check which keywords you already rank for on Semrush, decide if they’re correct for your business and take advantage.
Your website authority could mean you’ll be more successful aiming for higher ranking construction seo keywords – good news, more organic traffic!
Construction Company SEO keyword research alongside a content plan should be completed regardless of your websites timeline. Just remember, it’s easier to do it right from the start.
2.1 - What tools will help me find Construction Company SEO Keywords?
Semrush is a free SEO tool which allows you to find commonly searched keywords for your website and its volumetric data. “Construction Company near me” gets an estimated 2,400 searches per month in the UK! You can also use it to improve your construction company SEO on your current website.
Surfer is a free google chrome plugin which gives an estimated search result for search terms while just using google itself, magic! They also display an estimated average cost for PPC.
2.2 - Construction SEO Location, Location, Location
Kirsty & Phil are not going to help you here. Identify some specific construction seo keyword locations, in-line with the page intent to help your customers find you and your services.
“Construction company” has over 8,000 searches per month and the competition is huge! A new website is very unlikely to show up for this keyword anytime soon! Based in London? “Construction Company in London” has 480 searches per month – perfect. You can always add more pages to your website aiming for more local areas.
2.3 - Niche your Construction SEO keywords!
So you’re in the construction field, but what else do you offer outside the typical scope of a construction company, are you nationwide? Do you offer underpinning? Kitchen and bathroom design? Targeting these additional services with your keywords will mean you potentially have less competition and maximise your search rankings!
This is where SEO really excels and will ensure you’re doing the most construction SEO for your website.
3. Quick tips for your construction SEO
Digital marketing for trades is a competitive space and having a website is a great place to show customers your construction companies services. To grow and elevate your business means capturing more customers, ranking on page 1 will ensure you’re at least considered with the rest when it comes to your construction services.
Construction company SEO is only one piece of the puzzle when it comes to optimising your website, and it wont fix a messy website, commercio digital offer box fresh trade website designs and can redesign your current website to get it set up for your construction company seo.
Quiz – Which keyword have I intended this blog to rank for?