What is SEO for my Builders Website?
Getting started on SEO for your building website is essential to ranking well on search engines. Here we take an in-depth look at on-page for your building business.
No idea what SEO even is? Don’t fret, our SEO for trades blogs covers all the basics first.
Here’s our easy 3 step guide to help you with your on-page building SEO.
Step 1. Identify the page intent
Each web page should to clearly outline its intent in relation to your building business, the last thing you want to do is add a bunch of mixed content onto the page – you’ll confuse google, and probably your customers, to what your business is.
Think about where you want your customers to land once they have searched for a certain keyword, for example:
1.1 - Homepage
Your homepage is an overview of your service, so think about your primary offer
“Emergency Builder”
“Building Services in Kent”
“Building Contractors in Kent”.
These are all great keywords to describe intent for your homepage, your customers are intending to find a service based business.
1.2 - Building Service Pages
Having individual pages for your Building services will capture any customers looking for each of those services specifically, for example:
“Roof dormers”
“Property extensions”
“Kitchen installers “
A common mistake is only having one service page with a list of your services – for search engines, this isn’t clear enough.
1.3 - Building blogs & Guides
Blogs & guides are usually written to answer a question or to find a solution.
“How to sort a sticky door?”
“How soon can I paint after plastering?”
All great blog or guide content should cover the answer or provide a solution for the reader, but also bring them to your website where they can find your building services to assist. Having a section below each blog or guide displaying your building services would also be a good idea.
Step 2. Find some good building SEO keywords.
Is your building website new? Aim for the builders SEO keywords which have lower search results. These building SEO keywords are less competitive, so you’re more likely to achieve a higher ranking for those keywords quickly – therefore achieving a higher position on search results.
Has your builders website been around for a while? Check which keywords you already rank for on Semrush, decide if they’re correct for your business and take advantage.
Your website authority could mean you’ll be more successful aiming for higher ranking building seo keywords – good news, more organic traffic!
Builders SEO keyword research alongside a content plan should be completed regardless of your websites timeline. Just remember, it’s easier to do it right from the start.
2.1 - What tools will help me find Buildes SEO Keywords?
Semrush is a free SEO tool which allows you to find commonly searched keywords for your website and its volumetric data. “Builders near me” gets an estimated 22,000 searches per month in the UK! You can also use it to improve your builders SEO on your current website.
Surfer is a free google chrome plugin which gives an estimated search result for search terms while just using google itself, magic! They also display an estimated average cost for PPC.
2.2 - Builders SEO Location, Location, Location
Kirsty & Phil are not going to help you here. Identify some specific builders seo keyword locations, in-line with the page intent to help your customers find you and your services.
“Builders in London” has over 3,000 searches per month and the competition is huge! A new website is very unlikely to show up for this keyword anytime soon! Based in north west London? “Builders in Camden” has 70 searches per month – perfect. You can always add more pages to your website aiming for more local areas.
2.3 - Niche your Builders SEO keywords!
So you’re a builder, but what else do you offer outside the typical scope of a builder, do yuo design bathrooms? Do you offer landscaping services? Furniture assembly? Targeting these additional services with your keywords will mean you potentially have less competition and maximise your search rankings!
This is where SEO really excels and will ensure you’re doing the most building SEO for your website.
3. Quick tips for your builders SEO
- Map out intent for each page
- Find keywords to suit those pages
- Be Specific
- SEO takes time - the sooner you start the better!
- You can't SEO a messy website!
Digital marketing for trades is a competitive space and having a website is a great place to show customers your building services. To grow and elevate your business means capturing more customers, ranking on page 1 will ensure you’re at least considered with the rest when it comes to your building services.
Builders SEO is only one piece of the puzzle when it comes to optimising your website, and it wont fix a messy website, commercio digital offer box fresh trade website designs and can redesign your current website to get it set up for your building seo.
Quiz – Which keyword have I intended this blog to rank for?
