The only emails you’re getting in your work inbox are spam messages, and your phone is so quiet, you’re worried it’s always set on silent.
Sounds familiar? It can be frustrating when your business isn’t getting plumbing leads and enquiries.
The good news is that you can make a few changes to your plumbing website to entice customers to use your services.
Here are our top three tips to increase your plumbing leads online.
1. Get found to increase your plumbing leads.
Search engine optimisation, or SEO, is the science of optimising your website for specific keywords to increase the chances of your business appearing in search engines like Google and Bing.
A staggering 93% of web visits start with a search engine. This means it’s essential to make sure your business ranks as close to the first page of the search engine results as possible. If you’re in the number one spot, you’re in a good place!
We’ve put together a guide for SEO for plumbers so you can identify the keywords you should be ranking for.
When you’re a plumbing business operating in a particular town, city, or region, it’s important to focus on localised keywords like ‘plumbing in North London,’ ‘emergency plumber near me,’ or ‘local shower fitter.’ This helps you reach relevant customers that are ready to use your services.
One of the easiest ways to get plumbing leads, eyes on your business and improve your SEO is to set up a free Google Business Profile (previously known as Google My Business). By providing Google with additional information about what you do, it’s better equipped to tell prospective customers about your plumbing services.
2. How do you get plumbing leads with CTA's?
A call-to-action, or CTA, is an easy-to-understand prompt that encourages your customers to carry out a particular action. For example, completing a quote form or emailing you more information about their needs.
When considering a call-to-action, you need to think not only about the text, but the design. For example, what font will you use? What colour will the button be? How much of your page will your CTA cover?
It’s essential to have a call-to-action on your page that attracts attention and looks good, especially on mobile. When people are scrolling through your site, you want something that catches their eye.
For example, take this call-to-action on our services page.
We made the CTA button a dark grey to stand out from the light grey and white theme of the page. Plus, on mobile the button fills the width of the page, making it easy to click on.
Try a few variations of your call-to-actions on different pages of your plumbing website and see which ones your customers click on the most.
Alternatively, a good digital marketing agency for trades will work with you to create a call-to-action your customers can’t refuse.
Find out more about the features every good plumbing website should have.
3. Credibility and trust will improve your plumbing leads.
Trust is a positive ranking signal when it comes to SEO. The more search engines like Google regard your plumbing business as reliable and trustworthy, the higher your website will rank as a result, improving your plumbing leads for you and your business.
There are two main ways of getting credibility and trust for your business online– customer reviews and backlinks.
Customer reviews are not only great for SEO, but help prospective customers decide if you’re the right business to use. 95% of people read reviews before buying a product or service, meaning the more positive reviews you have, the more likely your business is to be chosen.
You can gather reviews on your Google Business Profile, as well as on Facebook and review sites like Yell, Checkatrade, and Trustatrader. You can even showcase the best reviews on your website to incentivise prospective customers to get in touch.
Don’t stress if you get a negative review. Respond to your customer politely and thoughtfully, and consider their side of things. Prospective customers will appreciate that you’ve made an effort to put things right.
Backlinks are links to your website from other quality sites. This shows that businesses hold you in high regard, boosting your search engine ranking even further.
Quality is always better than quantity when it comes to backlinks. It’s always better to get one link from a well-respected website than lots of spammy ones.
How can you get backlinks? There are a couple of ways you can do this.
For example, you can contact a website and ask to write a blog post or editorial piece in exchange for a link back to your site. You can send a press release about what you do to the local paper. You can add your details to your local council’s business directory.
By thinking creatively, you can get backlinks that result in leads and opportunities for your plumbing business.
Need a little extra help creating a website that gets people clicking? We specialise in trades website design, meaning we know what’s needed to showcase your business.
We’ll optimise your site for the keywords customers are using, and create a mobile-friendly user experience that means you’re contactable across all devices.
Find out more about how we can design a website for your plumbing business that gets you more plumbing leads.