You’ve got a new website that looks amazing, loads quickly, and works fantastically well on mobile. Things are looking good for your business.
However, if you’re still using the same old wording that was on your original website, it might be time for a change.
Launching a new site for your trades business is an excellent opportunity to review your web copy and write some fresh new content. Hiring a copywriter to do this makes the process as easy and pain-free as possible.
Here are 5 reasons why using a copywriter to put together your trades website content is the way forward, and how Commercio Digital can help with your content writing needs.
1. Hiring a copywriter saves you time
As you know as a tradesperson, people hire you because you get the job done quickly.
Sure, someone could install a washing machine themselves, but why spend six hours sweating over it when you can do it in 30 minutes?
The same logic applies to hiring a copywriter. Someone who lives and breathes words for a living will be able to turn your web content around quickly, meaning you can launch your new website sooner.
What’s more, using a copywriter frees up your time, meaning you can focus on what you do best – growing your business!
2. Hiring a copywriter will improve your spelling and grammar
Here’s an interesting statistic: nearly 60% of people will not use a company that has obvious spelling and grammar mistakes on its website.
Typos not only make your site feel spammy and untrustworthy, but can also negatively impact your search engine ranking.
The good news is that a copywriter will check your content for spelling mistakes and grammatical errors, giving your customers peace of mind about your services.
3. Hiring a copywriter means clear, jargon-free content
When you’ve spent years, perhaps decades, working in a specific trade, you get acclimatised to using jargon and acronyms related to your business.
The problem? You might know the difference between a circuit breaker and a fusebox, but your prospective customers might not have a clue. And the last thing you want to do is confuse someone who is potentially interested in using your services.
A copywriter will look at your existing content with a fresh pair of eyes, suggesting how you can break it down to make it easy to understand.
The benefit of working with a digital marketing agency for trades like Commercio Digital is that we specialise in the trades, meaning we know all of the lingo that tradespeople love to use!
4. Hiring a copywriter can persuade customers to use your services
Convincing people to use your services is harder to do than you might think. You not only have to explain what you do better than your competitors, but encourage your website visitors to take action.
When you’re more used to laying concrete than capturing leads, getting the words right can be a challenge.
Copywriters specialise in creating persuasive and engaging content. They’ll work hard to understand what your business does and who your target audience is, selling the benefits of what you do.
5. Hiring a copywriter helps your website rank in the search engines
There are many factors that contribute to where your website ranks in Google for specific words and phrases. Everything from the speed of your website to the backlinks you receive all play a part.
Content and keywords play a significant role in whether your site sits on the first page, or falls behind your nearest rivals.
A great copywriting services provider (like us!) will look at the keywords people are most likely to use to access your site, weaving them into your brand-new content. They’ll also ensure your site doesn’t trigger negative SEO ranking factors, like duplicate content or information that provides no value to customers.
This means your web pages have a higher chance of ranking well for the keywords your customers most frequently use, leading to an increase in relevant enquiries.
Need egaging and persuasive content for your website? We’re here to help
We don’t just build high-quality trades websites here at Commercio digital – we can also help you with your website copy.
When you work with us to develop your plumbing, building, or electrical website, our copy specialists can update your content at the same time.
Your brand new website and copy will work together to not only drive traffic to your website but encourage leads and enquiries – meaning more revenue for your business!
Contact us today to find out more about our trades website design and copy packages.
